21.07.2021 | Start of the Olympic Games in Tokyo

Italia Team is ready for Olympics

On Friday the long awaited sporting event starts. Axpo Italia and Pulsee are sponsors of the Italia Team for the 2020 Tokyo Olympics. The fourth largest energy company in the free market and owner of Pulsee, a fully digital electricity and gas supply brand, are supporting the Italian National Olympic Committee (CONI) as Official Partner.

The national team has shown the Italian identity through its sports achievements to the whole world: A nation of brave, resolute and strong people. After the troubled times Italy and the whole world faced the past year, these values have become of more importance. The fourth biggest energy player in Italy, Axpo Italia and its brand for domestic energy (power and gas) Pulsee are proud to support the Azzuri in Tokyo.

The sponsoring deal started on the 12th of July, when Axpo was the first company to sign a sponsoring contract in the post-COVID era: "This partnership is the beginning of a new phase. It is a very important signal of recovery and hope," explains Giovanni Malagò, president of CONI. "We are proud to be supported by a company like Axpo Italia and I hope that this partnership will give us a lot of good energy and enthusiasm and will be a good omen to look with more confidence to a more peaceful future for all Italian sport so that it can achieve more and more important results".

Besides supporting Casa Italia, the headquarters of Team Italy in Tokyo, the all-digital gas and electricity supply brand Pulsee is also sponsoring the “Pulsee Energy Team”, selected athletes of the Italian Olympic team. 

The partnership between Axpo Italia and CONI strengthens the energy company's long-standing commitment to the world of sports in Italy. "We believe that sport is a precious training ground for life and that is why we decided to start this great partnership. Dedication, tenacity and respect for others are in fact values that we try to apply constantly in our company in order to grow on a personal and professional level," says Salvatore Pinto, president of Axpo Italia.

"The alliance with CONI consolidates the commitment that Axpo Italia has undertaken for years to promote sport. The project has a strong cultural value and, by accompanying the Italian Olympic Team to the Olympics and supporting their journey, we want to get even closer to the community. Energy pushes us every day to do our best, just like the athletes" adds Simone Demarchi, CEO of Axpo Italia.

The Tokyo 2020 Olympic Games will be held in the Japanese capital from 23 July to 8 August 2021.

About Axpo Italia

Axpo Italia was founded in 2000 during the transition to the free market and is now a major player with a presence along the entire energy chain, fourth in Italy in the free market. Axpo Italia brings the international experience of the Axpo group within the local markets, creating value within the Italian energy chain, convinced of the fundamental role represented by the energy supply in determining the competitiveness of a company. Axpo Italia is headquartered in Genoa, with commercial and representative offices in Milan and Rome. Axpo Italia supports sporting excellence in Italy such as Imoco Volley, the Italian women's volleyball team based in Conegliano, which plays in the A1 league and that this year won all the Italian competitions and the volley female International Champions League,  Pallacanestro Biella, Zebre Rugby Parma, Fortitudo Agrigento and many more.

About Pulsee

Pulsee sponsors young sports talents such as the tennis player Lorenzo Sonego, the alpine skier Elena Curtoni and some of the most promising talents from the Italia Team who will take part in the next Olympic Games in Tokyo. During last mobility restrictions due to Covid-19 pandemic, Pulsee stated its support to people through sports in Italy, by organizing a very special social media format called “Olympics from home” and challenging people to play some in house games and having fun simulating some of the most important sport disciplines. In addition to the Italia Team champions, the famous former footballer Christian Vieri participated in the format as host. 

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